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Insights & perspectives

Practical thinking on technology strategy, engineering leadership, and building things that last.

29 March 2026-6 min read

Build vs Buy AI: Buy Until It Breaks

Off-the-shelf AI tools handle 90% of what a small business needs. Knowing when you've hit their ceiling is the real build vs buy AI automation decision.

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26 March 2026-4 min read

AI Won't Fix a Broken Process

You added AI automation to a broken workflow and wondered why everything got worse. The technology worked fine. Your process was the problem all along.

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12 March 2026-6 min read

One Question Settles the Automate vs Hire Debate

Budget for one thing: a tool or a person. Every automate vs hire article for small businesses says 'it depends.' One question makes the answer clear.

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26 February 2026-7 min read

Build vs Buy Is Never About Cost

Cost comparisons miss the point. The real build vs buy question is whether custom code creates a competitive advantage or just makes your engineers feel clever.

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12 February 2026-5 min read

Startup Technology Strategy Doesn't Start With the Stack

Stop debating React vs Vue. Early-stage technology strategy is about solving the right problem with boring tools that let you ship before the money runs out.

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29 January 2026-4 min read

When a Fractional CTO Pays for Itself

You're already making CTO-level decisions. The question is whether you're qualified. Knowing when to hire a fractional CTO starts with that honest answer.

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15 January 2026-6 min read

What Does a Fractional CTO Actually Do?

Not a part-time advisor. A fractional CTO owns technical direction, hires engineers, and ships code. The role looks nothing like what most founders expect.

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